Butterkist Yogurt Coated Popcorn coming soon

Tangerine Confectionery has set its sights on revolutionising the popcorn market with the launch of Butterkist Yogurt Coated Popcorn.

Rolling out in late January, the new recipe captures the consumer desire for yogurt-coated snacks, a market that already includes cereal bars, ice cream and dried fruits. The yogurt market is worth an estimated £1.5 billion, up 7.4% year on year (INNOVA Trends).

Anjna Mistry, senior brand manager at Butterkist, comments: “The popcorn market is forecast to reach £207 million by 2017, buoyed by a growing legion of popcorn fans who are constantly seeking to build on their enjoyment with new taste experiences.

“Butterkist has proven once again why it is the nation’s number one popcorn, with an innovative, first-to-market flavour that is great tasting and appeals to consumers seeking a healthy snack.”

The new addition will be available in 160g sharing packs and 6 x 20g multipack varieties, rsp £1.49 and £1.69 respectively.

Tel: Tangerine Confectionery (01977) 692500