According to a new report commissioned by the FWD, there is a strong case for C&C/wholesalers to adopt flexible working options in their businesses.

James Bielby: ‘Flexible working increases the talent pool, balances gender and age equality, and reduces recruitment costs.’

The study, by the Timewise consultancy, concludes that greater flexibility as to when and where staff work would help the sector attract talented people and improve the motivation and productivity of existing employees.

Older people, as well as women, would be more likely to remain in their posts if they were offered less rigid hours.

Booker, Blakemore, Bestway, Bidfood and JJ Food Service contributed to the research. Most said they had previously taken a reactive approach to flexible working, only considering it as an option when asked by an employee.

FWD chief executive James Bielby said: “Our members have recognised that flexible working increases the talent pool, balances gender and age equality, and reduces recruitment costs.

“It improves the wholesaler’s brand, attracts better people and improves productivity, loyalty and customer service.”

Timewise advocated that C&C/wholesalers should establish an internal steering group within their businesses to define flexible working.