Barr unveils biggest ever on-pack promotion for IRN-BRU

Barr Soft Drinks has unveiled its biggest ever on-pack promotion for IRN-BRU, the UK’s No.1 flavoured carbonate brand (IRI).

‘BRU-NANZA’ will run during July and August, offering consumers the chance to win IRN-BRU branded items, including giant BRU-NICORN lilos, beach towels, fanny packs, beach balls and can coolers.

The promotion will be featured on a number of IRN-BRU plain and PMP packs (both regular and XTRA), including 500ml and two-litre bottles and 8 x 330ml multipack cans.

IRN-BRU on-pack promotions are proven to increase sales and retailers should prominently display the ‘BRU-NANZA’ packs to unlock incremental sales opportunities, advises the company.

Tel: Barr Soft Drinks (01204) 664200