Product & Promotions News

Walkers celebrates 70 years with limited editions and marketing support

Date: March 21, 2018Leave a comment

PepsiCo is celebrating the 70th anniversary of Walkers with a multi-channel campaign and the launch of six limited-edition flavours. The new variants, which are inspired by the nation’s favourite tastes over the decades, […]


McVitie’s ‘Sweeter Together’ campaign launched with trade activity

Date: March 9, 2018Leave a comment

Pladis has announced the launch of its new McVitie’s Masterbrand campaign, ‘Sweeter Together’, which shows how the act of sharing a biscuit has the power to bring people together. The […]


Maynards Bassetts Wine Gums Mocktails launched by Mondelez

Date: March 2, 2018Leave a comment

Mondelez International has unveiled Maynards Bassetts Wine Gums Mocktails, which aims to broaden the brand’s appeal to younger adults. Available from 5 March, the new variant will see non-alcoholic strawberry […]


Nestlé Purina launches Felix Concoctions for cats

Date: March 1, 2018Leave a comment

Nestlé Purina has introduced Felix As Good As It Looks Concoctions, comprising ‘surprising recipe combinations’ for cats. Available in single-serve pouches, the new range is offered in Meaty Recipes and […]


Smaller case size introduced for Nestlé Confectionery singles

Date: February 15, 2018Leave a comment

Nestlé Confectionery has introduced a new smaller case size for the convenience channel across a range of its best-selling singles including all the ‘2 for £1’ PMPs. The new 24-count […]