Product & Promotions News

Radnor Hills Plus Energy and Protein drinks introduced

Date: April 20, 2018Leave a comment

Radnor Hills has launched two enhanced water products, Radnor Plus Energy and Radnor Plus Protein. Radnor Plus Energy gives consumers “the same kick as a cup of coffee but with […]


Republic Technologies relaunches matches range for broader audience

Date: March 28, 2018Leave a comment

Republic Technologies is relaunching its matches range with new packaging and a category-boosting extension. General sales manager Gavin Anderson describes the relaunch as “one of the biggest initiatives seen in […]


Walkers celebrates 70 years with limited editions and marketing support

Date: March 21, 2018Leave a comment

PepsiCo is celebrating the 70th anniversary of Walkers with a multi-channel campaign and the launch of six limited-edition flavours. The new variants, which are inspired by the nation’s favourite tastes over the decades, […]


McVitie’s ‘Sweeter Together’ campaign launched with trade activity

Date: March 9, 2018Leave a comment

Pladis has announced the launch of its new McVitie’s Masterbrand campaign, ‘Sweeter Together’, which shows how the act of sharing a biscuit has the power to bring people together. The […]


Maynards Bassetts Wine Gums Mocktails launched by Mondelez

Date: March 2, 2018Leave a comment

Mondelez International has unveiled Maynards Bassetts Wine Gums Mocktails, which aims to broaden the brand’s appeal to younger adults. Available from 5 March, the new variant will see non-alcoholic strawberry […]