Product & Promotions News
SHS Drinks introduces ShoTTails ready-to-drink shots
SHS Drinks has introduced ShoTTails, described as the market’s first canned RTD shot brand. At the heart of the brand is the ‘ShoTTails moment’ – the spontaneous arrival of a […]
IRN-BRU Ice Cream strengthens core zero-sugar range
IRN-BRU Ice Cream, the brand’s most-loved limited edition flavour, was made a permanent addition to the range earlier this year, as part of the brand’s long-term innovation pipeline for the […]
Primo Foods appointed master distributor of Trolli confectionery
Primo Foods has been appointed master distributor of the Trolli confectionery brand in UK wholesale and convenience. The agreement with Mederer UK (the UK division of leading European sweet confectionery […]
IRN-BRU invests £8 million to build on national sales momentum
IRN-BRU is currently outperforming the carbonates category on value growth, and one in every two flavoured fizzy cans consumed in Scotland is IRN-BRU. The brand’s new look has been spearheading […]
AG Barr invests £8m in IRN-BRU including wholesale-facing promotions
AG Barr is bringing back its IRN-BRU ‘Made in Scotland from Girders’ masterbrand campaign throughout August and September as part of an £8 million brand investment. The ad creative was […]
Swizzels partners with Day Out With The Kids to offer discounts at attractions
Swizzels has collaborated with Day Out With The Kids to launch promotional variety packs of Scrumptious Sweets, Luscious Lollies and Curious Chews. The promotion gives shoppers the chance to win […]
Mondelez adds Sour Patch Kids Monster Heads to Halloween range
Mondelez International has added limited-edition Sour Patch Kids Monster Heads to its Halloween range for 2026. The Halloween range brings together chocolate and sugar confectionery, as well as cookie treats, […]
Denny the Duck fronts summer campaign for Aqua Pura natural mineral water
Roxane UK has announced the launch of its summer 2026 campaign for Aqua Pura, unveiling brand mascot Denny the Duck in a new, ‘fully walking, fully talking’ form. Denny is […]
Rubicon gives retailers a chance to win a £10k makeover
Rubicon, the UK’s No.1 exotic flavoured juice drinks brand (Circana) from AG Barr, is offering its independent retail customers the chance to win prizes throughout July. Retailers who purchase five […]
AG Barr announces return of Rubicon ‘Big Flavour Behaviour’ campaign
AG Barr has announced that Rubicon is set to return to screens and streets this summer with the latest instalment of its ‘Big Flavour Behaviour’ campaign. The campaign is backed by […]
iPRO’s Hydrate and Protein range available from Pilgrim Foodservice
iPRO’s Hydrate and Protein Water ranges are now available through Pilgrim Foodservice. The iPRO Hydrate range is available in Berry Mix and Mango flavours. Formulated with essential electrolytes to support […]
Werther’s Original and English Heritage team up to reward shoppers
Werther’s Original is launching a new on-pack promotion in partnership with English Heritage, giving shoppers the chance to unlock value-led rewards while helping retailers drive engagement in the confectionery aisle. […]
