Product of the Month

Aunt Bessie’s benefits from NPD and a £5 million campaign

Date: November 20, 2018Leave a comment

Aunt Bessie’s has invested £5 million in its biggest-ever marketing campaign and a new strategic direction to promote the roast dinner. Midweek consumption has driven a 4.2% increase in the […]

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Taylors standardises retail and catering tea bag offering

Date: September 13, 2018Leave a comment

Taylors of Harrogate is increasing the tea bag weight of its One Cup products to match its retail offering. “We’re delighted to announce this change, a first for the industry,” […]

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On-the-go smoothie bowl from Kellogg’s

Date: August 22, 2018Leave a comment

Kellogg’s is targeting the millennial market with its new Joyböl brand for the on-the-go occasion. Joyböl pots are an all-in-one fruit smoothie bowl containing grains, nuts, seeds and fruit. There’s […]

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Summer activity heats up for CCEP brands

Date: July 12, 2018Leave a comment

Coca-Cola European Partners’ summer campaign has been designed to attract millennials with its giveaway of thousands of experiences. Featured on promotional packs of Coca-Cola Classic, Diet Coke, Coca-Cola Zero Sugar, […]

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Maltesers Buttons and Truffles: bitesize and gifting NPD

Date: June 19, 2018Leave a comment

Mars Wrigley Confectionery UK has announced NPD from its power brand Maltesers that sees a combined media spend of £2.5 million. Maltesers Buttons are a bitesize product containing the Maltesers […]

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