Product of the Month

Brothers marks Glastonbury Official Cider status with ticket promotion

Date: March 5, 2024Leave a comment

Brothers Drinks Co has signed a new contract to continue its longstanding association as the Official Cider of Glastonbury Festival, to be held in June. Brothers Festival Apple Cider will […]

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Brothers Cider announces biggest-ever relaunch with four permanent flavours

Date: February 28, 2024Leave a comment

Brothers Cider has announced its biggest-ever relaunch. Encompassing new liquids, packaging and flavours, coupled with a new creative identity and a significant programme of marketing support, the brand will look, […]

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Nestlé unveils fresh new look for Nescafé portfolio

Date: January 26, 2024Leave a comment

Nestlé has unveiled a refreshed look for Nescafé, aimed at modernising the brand to resonate with coffee lovers in today’s ever-changing coffee landscape. New pack designs, which include the declaration […]

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Weetabix announces £2 million investment to drive cereal sales

Date: January 4, 2024Leave a comment

Weetabix, the nation’s favourite breakfast cereal (Nielsen), is kicking off the New Year with a nationwide campaign with the theme: ‘Do You Heat-a-bix or Weetabix?’. #Debatethebix encourages shoppers and retailers […]

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KP unveils McCoy’s Epic Eats Chip Shop Curry Sauce and Bangin’ BBQ PMPs

Date: December 18, 2023Leave a comment

KP Snacks is expanding its McCoy’s Epic Eats range with Chip Shop Curry Sauce and Bangin’ BBQ flavours in a £1.25 PMP format. The new lines are non-HFSS, with 45% less salt than standard potato […]

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CCEP unveils festive support for Coca-Cola and Schweppes

Date: November 21, 2023Leave a comment

Coca-Cola Europacific Partners (CCEP) has introduced festive packs and an on-pack promotion for Coca-Cola, giving consumers the opportunity to win a trip to Lapland. Until 20 December, shoppers can enter […]

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Thick N’ Creamy Yazoo introduced in two flavours

Date: September 11, 2023Leave a comment

FrieslandCampina has diversified its Yazoo range with the introduction of a new HFSS-compliant milkshake format: Thick N’ Creamy. The launch represents the first permanent NPD from the brand since 2016. […]

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Lucozade Energy supported with a £3.8 million marketing campaign

Date: September 6, 2023Leave a comment

Suntory Beverage & Food is rolling out a £3.8 million multi-touchpoint marketing campaign to encourage trial and awareness of its enhanced Lucozade Energy Orange and Original flavours and fresh pack […]

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Dole unveils mixed fruit in jelly range for kids

Date: August 15, 2023Leave a comment

The Dole Sunshine Company has announced the launch of a new range of mixed fruit in jelly, targeted specifically at kids. Available from September, the range comprises two SKUs: one […]

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Best-selling Golden Wonder crisps now in £1 PMPs

Date: June 27, 2023Leave a comment

Tayto is introducing its best-selling Golden Wonder crisp flavours in £1 PMP packs. Cheese & Onion, Spring Onion, Salt & Vinegar and Chip Shop Curry will be available in the […]

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Sherbet Dip joins Swizzels Minions range

Date: May 11, 2023Leave a comment

Swizzels has expanded its range of Minions products with a Sherbet Dip. Minions Sherbet Dip is available in three flavours – Fizzy Orange, Sour Apple and Tangy Berry – with […]

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Mondelez launches limited-edition Cadbury Twirl Mint

Date: April 24, 2023Leave a comment

Mondelez International has unveiled limited-edition Cadbury Twirl Mint (rsp 75p), which will be available from the end of April. Mint is one of the top five flavours for standard chocolate, […]

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