Concha y Toro has launched O’jos, a new wine spritzer brand from Chile.
The product is launched in two flavours, Rosé Spritz, flavoured with cranberry and pink peppercorn, and Chardonnay Spritz, flavoured with rose and raspberry.
Meaning ‘eyes’ in Spanish, O’jos celebrates the Chilean tradition of looking into each other’s eyes when toasting friendship with a drink. Both O’jos flavours come in at only 5.5% abv and under 133 calories per 250ml can.
Commenting on the launch, Concha y Toro UK commercial director Clare Griffiths says: “Following our largest ever usage and attitudes survey in 2017, we identified several occasions where wine under-performed versus total alcohol, and there was an opportunity to target a new audience. O’jos was developed in response to this and we’ve taken quite a bit of time to make sure the product meets these needs and adds value to the category.”
The new product is supported by a major PR and sampling campaign.
Tel: Concha y Toro (01865) 873713