In a new campaign called ‘Choose Me or Lose Me?’, PepsiCo is offering Walkers crisps customers the chance to keep their favourite flavours or risk losing them to new flavours that are best-sellers in other countries.
Consumers have the chance to vote between classic and new flavours either by purchasing a single pack or voting online. Salt & Vinegar is being challenged by Lime & Black Pepper, Prawn Cocktail by Paprika and Smoky Bacon by Bacon & Cheddar. The outcome will be determined 80% by single packs bought in store and 20% by the online vote.
Thomas Barkholt, marketing director at PepsiCo, comments: “The campaign is based on strong insights around the importance of snacks to British consumers and the opportunity to have their say. We know our consumers feel passionately about their favourite Walkers flavours and we wanted to give them the opportunity to vote in regards to which flavours will be staying on shelves.”
He adds: “Consumers love our flavour campaigns and retailers benefit enormously from the buzz which they generate. We are confident that by bringing back the voting element, this campaign will really capture consumers’ interest, stimulating demand and driving growth in the savoury snacks category.”
The ‘Choose Me or Lose Me?’ campaign will be backed by television advertising, PR, digital and social media activity, and support in-store.
Tel: PepsiCo (0118) 930 6666