First Choice Foodservice, of Burton upon Trent, attracted 350 customers to its inaugural trade show, the attendees representing a wide cross-section of businesses, including large pub and restaurant chains and independent cafés and tea rooms.
Almost 200 suppliers took stands, giving delegates the chance to take advantage of exclusive one-day only offers.
Exhibitors included the wholesaler’s freshly prepared meat and fruit & veg suppliers, mid-Wales artisan dessert maker Sidoli and Preston-based Pizza Plus.
First Choice is a member of the Fairway Foodservice buying group, which presented key products from its own-brand range at the show, which was held in partnership with Nottingham drinks wholesaler Libra Drinks.
First Choice managing director Steve Ainger said: “We had very good feedback from those who attended, the main message being that it felt ‘more like year 10 than year one’.
“A significant benefit was that, due to working with Libra Drinks, more customers were able to build relationships with companies they were previously unaware of.”
First Choice, established in 2009, delivers more than 4,000 product lines each week.