Euro Food Brands has been appointed the new UK distributor for Ainsley Harriott flavoured couscous and premium cup soup.
Euro Food Brands’ managing director Peter Butler says: “We are delighted to be representing the Ainsley Harriott brand in the UK and Ireland. The brand already plays a significant role within flavoured couscous and cup soup; however, we have identified numerous growth opportunities in both existing and new categories and are working closely with production partners to achieve these.”
2019 is a going to be a high-profile year for Ainsley Harriott, with a new 10-part Caribbean-themed series coming up on primetime TV and the launch of a new cookbook to accompany it.
Euro Food Brands’ portfolio also includes international brands such as illy, Reese’s, Barilla and Campbell’s soup.
Tel: Euro Food Brands (01604) 821200