Glasgow-based wholesaler JW Filshill has launched a year-long video marketing campaign, ‘Leading The Way’, showing how the business operates.
The three-minute films reveal how the company engages with staff, customers and suppliers, dealing with such aspects as how orders are picked, store deliveries are made and promotions are run. Viewers will also get an insight into staff training and community involvement.
“Nothing is out of bounds!” declared managing director Simon Hannah (pictured).
“The project is all about us showing our customers and suppliers that we are transparent about all aspects of our business, that we understand the complexities and vagaries of running a family concern.
“We want to open our doors to anyone who wants to find out more about us and what motivates us. And if our competitors look at our videos then we are very happy for them to do so.”
From this month, Filshill will unveil one video per week on its own YouTube channel as well as its website and via social media. The first video will be launched on 8 August when it can be viewed at https://www.youtube.com/c/filshill
Tel: JW Filshill 0141-883 70771Published Date: August 2, 2017