Grace Foods, the UK’s leading supplier of Caribbean food and drink (IRI), has a programme of trade and consumer activities to celebrate Caribbean Food Week, which takes place on 21-28 August.
Cash & carry sampling days during the week will feature added-value deals on the Grace, Dunn’s River, Encona and Nurishment ranges, along with dedicated fixture branding to encourage sales and footfall. The company will also be launching a range of innovative NPD in the coming weeks.
For consumers, Grace Foods will stage its second annual Caribbean Food Week Festival at Windrush Square in Brixton, London (25-26 August). The festival will feature Caribbean street food, live cookery demonstrations, music and a Caribbean market, and visitors will be able to pick up money-off coupons for Grace products.
Nyree Chambers, head of marketing at Grace Foods, comments: “We’re going to show consumers just how easy it is to create great-tasting Caribbean dishes at home, taking awareness of Caribbean food and drink to new heights.”
Consumer demand will also be driven by blogger engagement, with food and lifestyle bloggers being encouraged to develop their own dishes for a Caribbean street party, and ongoing social media support across Facebook, Twitter and the newly launched Caribbean Food Week Instagram channel.
For the first time ever, Grace Foods will also be designing a unique Snapchat filter, going live on 25 August, which will be geo-targeted to reach consumers around the Brixton Festival.
“This is an exciting time for the world cuisine sector as consumers look to expand their taste horizons, and with Caribbean Food Week, retailers can tap into this rising demand for exciting flavours from around the world,” says Chambers.
“It’s also good news for retailers looking for profit opportunities in the wider world foods aisle, bringing new shoppers to the category and opening up new possibilities for sales.”
Tel: Grace Foods UK (01707) 322332