KitKat ‘Make A Break For It’ promotion returns with bigger and better prizes
Nestlé Confectionery is repeating the KitKat ‘Make A Break For It’ on-pack promotion this year with bigger and better prizes.
The brand has partnered with Virgin Holidays to give 10 winners a luxury holiday (worth up to £8,000 each) to exotic destinations such as Hawaii, Antigua, Cuba, the Maldives and Barbados.
The holiday prizes are won instantly by purchasing a promotional pack of KitKat and finding a ‘Lucky Winning Bar’ and winning ticket inside. The special bar will have the name of the holiday destination written on it, providing an exciting way for consumers to discover their prize.
There are also 100 ‘sun-believable’ prizes to be won every day during the promotional period, with new and improved prizes including branded water bottles, beach towels and luggage tags. Consumers enter online the unique promotional code found inside packs to discover if they are a winner.
Consumers who do not win a prize can still get 5% off at Virgin Holidays.
Promotional packs are available on formats including consumer favourites KitKat 4 Finger, Chunky and 2 Finger.
Reinforcing the promotion is a £5 million media campaign, which includes six-sheet posters, social, digital media and shopper activation.
