KitKat ‘Make A Break For It’ promotion launched by Nestlé Confectionery

Nestlé Confectionery has launched a new on-pack promotion for KitKat, giving  consumers the chance to win a special break to one of 10 exotic destinations such as Miami, Cuba, Thailand and Barbados.

Promotional packs are available on KitKat 4 Finger, Chunky, 2 Finger and Bites. Consumers finding a winning ticket inside can claim a holiday prize worth up to £8,000. Each winning chocolate bar will feature the name of the dream holiday destination written on it in white chocolate, providing a fun and exciting way for consumers to discover their prize.

There are also 100 Getaway Goodies, such as KitKat branded passport covers, sun visors, beach towels and luggage straps, to be won every day during the promotional period. Consumers enter online the unique promotional code found inside packs to discover instantly if they are a winner.

A new media campaign will be launched on 4 February to support the ‘Make A Break For It’ activity and will include six-sheet posters, social and digital media activity.

Additionally, new KitKat TV advertising will be unveiled on 21 January as part of a £4.5 million media campaign, with a specific ‘Make A Break For It’ tag featuring in February.

Tel: Nestlé Confectionery 020-8686 3333

Published Date: January 17, 2019
Category: Product & Promotions News