New Good Mornings campaign for belVita Breakfast

Mondelez has launched new television advertising for belVita Breakfast as part of its new ‘Good Mornings’ marketing campaign.

The initiative also includes a documentary-style video, developed for digital activation and a 2,000-person social experiment to bring to life the power of a good morning.

Aimed at 25-44 year old ‘Breakfast Believers’, the £4 million campaign explores how eating breakfast can affect our mornings.

Daniel Kessler, senior brand manager for belVita Breakfast at Mondelez, says: “This exciting campaign is the perfect demonstration of our brand belief – good mornings can set you up for the whole day and start at breakfast!

“The campaign reflects the positivity associated with the brand. Additionally, the 360 approach ensures we’re efficiently targeting our consumer audience by the media channels most relevant to them.”