California Walnut Commission launches global marketing initiative

The California Walnut Commission has launched a ‘Power of 3’ global marketing initiative, the first campaign of its scale aiming to educate consumers about how eating walnuts is a simple way to boost overall nutrition.

The programme is running in nine countries: the UK, USA, Germany, India, Japan, South Korea, Spain, Turkey, and the United Arab Emirates.

The month-long campaign consists of a variety of communications tools tailored to each market, centered on a global video and landing page.

Other elements include digital and social media content, blog posts, sweepstakes, influencer programmes, easy recipes including three ways to snack on walnuts, pop-up events, sampling and advertisements.

At the focal point of the campaign is omega-3 ALA, an essential fatty acid that walnuts are uniquely rich in. A handful of walnuts is equal to 28-30 grams, making three handfuls a week an easy way to meet the recommended intake for nuts and improve overall diet quality.

Published Date: February 21, 2020
Category: Product of the Month

Weetabix announces new partnership with Virgin Sport

Weetabix has joined forces with Virgin Sport, forming a new partnership with the ASICS London 10K and launching the Weetabix Protein Youth Challenge.

Taking place on Sunday 5 July, the new youth running initiative will see children aged 7-14 years join the ASICS London 10K for the first time. Entry is free of charge. Up to 1,000 participants taking part on race day, and 1,000 virtual participants, will receive an exclusive Weetabix Protein ASICS finisher t-shirt and a medal.

Each Weetabix Protein Youth Challenge runner will cover as many kilometres as they can in the lead-up to race day, they are then invited to join 1,000 fellow challengers to complete their final distance in front of the crowds at the ASICS London 10K finish line. Runners across the country are also encouraged to participate virtually so those unable to travel to London in July can still earn their race day rewards.

Anna Cheatley, brand manager for Weetabix Protein, says: “Families have always been at the heart of Weetabix, so we’re proud to help people of all ages get off to a strong start and power their way through their running challenge.

“We know that protein continues to be popular with consumers at breakfast time and pulls people towards the cereal category. Weetabix Protein is the perfect way to power your body through the morning and is the number one protein cereal brand. Our Weetabix On The Go Protein breakfast drinks are also the perfect solution for those looking for a proper protein-packed breakfast whilst on the move.” 

Weetabix Protein is a £6.1 million brand and has a 31% volume share of the growing protein cereal market.

The Weetabix Protein Youth Challenge is the first of a series of activity linked to the Weetabix and Virgin Sport collaboration. Further activity will include ambassador events and influencer partnerships.

Tel: Weetabix (01536) 722181

Published Date: February 21, 2020
Category: Product & Promotions News

STG launches Signature cigarillo with a peppermint capsule

Scandinavian Tobacco Group UK has launched Signature Dual Filter Cigarillos. They come in a pack of 10, with an rsp of £4.95.

The key product feature of Signature Dual is that it has an acetate filter containing a peppermint capsule under a lasered marker to give a smooth smoking experience. It is made with Virginia leaf tobacco and has a natural leaf wrapper.

STG UK is supporting the launch with a major programme of activity throughout the year, including trade media, wholesaler activity, presence at trade exhibitions like the National Convenience Show and NFRN Summit, and also via a trade activation agency, which will be tasked with raising awareness, interest and driving trial amongst existing adult smoking consumers.

STG’s UK country director Alastair Williams says: “We are really excited to introduce Signature Dual and extend our offering to the UK tobacco market. It feels like a natural extension to the range and we’re confident it will prove a very welcome addition to the UK’s biggest cigar brand portfolio.”

Tel: Scandinavian Tobacco Group UK 020-8731 3400

Published Date: February 21, 2020
Category: Product & Promotions News

Parfetts expands team to support Go Local growth

To support the growth of its Go Local symbol group, Parfetts has recruited five new business development managers and 20 new staff at its headquarters in Stockport.

Guy Swindell: ‘The next couple of years will be a period of unprecedented growth for Go Local.’

The Go Local and Go Local Extra fascias have seen rapid expansion in recent months and the company believes its focus on value and industry-leading delivery services will fuel further growth, with a target of 1,000 members.

The new structure will see Craig Richardson manage fascia development nationwide. The new regional managers are Stuart Mann in the Midlands, Joe Tindle and Theo Tooth in the North East, and Zoe Taylor and Dave Tighe in the North West.

In its latest annual results, Parfetts saw turnover grow by 9.8% to £380 million, and like-for-like sales, excluding its new Middlesbrough depot and cigarettes, rise by 5%.

It is investing to expand GOLD (Go Local Direct), a 24-hour depot concept that combines cash & carry and RDC from one site, which allows retailers to order up to midnight for next-day deliveries. The approach has proven popular with retailers using Parfetts’ Sheffield depot, which has seen sales increase by 10% over the last 12 month.

Commenting on the plans, Guy Swindell, retail director at Parfetts, said: “Our retailers tell us they value our independence and focus on delivering everyday low prices. We understand that retailers need the flexibility to trade in the way they want while being part of fascia that is constantly investing to improve the support it provides.

“The next couple of years will be a period of unprecedented growth for Go Local. We are expanding our geographical reach, digital services and network of experienced regional managers, to ensure every retailer has the support they need to thrive.”

The Go Local retail club promotion package has grown to 3,750 members, up from 3,000 in September 2019.

Tel: Parfetts 0161-429 0429

Published Date: February 18, 2020
Category: Wholesale Industry News

Kff extends Aylesford warehouse and adds new product ranges

Foodservice wholesaler kff has expanded the size of its warehouse facility at Aylesford, Kent, to 24,390 sq ft, adding new ranges of cleaning materials and non-foods as well as more chilled, ambient and grocery lines.

Kff has increased the fleet by 14 vehicles, as well as extending the warehouse.

The extra space, at a cost of £3.5 million, is located opposite the company’s headquarters. The development will provide work for 20 more staff and increase the transport fleet by 14 vehicles.

Managing director Chris Beckley said: “We are committed to delivering high quality products and ingredients to our customers. This expansion enables up to diversify our portfolio and offer increased product ranges.

“We are continuously looking to grow and have set aside a further £1 million to fund future business growth plans once the new warehouse is up and running.”

Kff, which also has a site in Witney, Oxon, was established over 50 years ago. It was acquired by Sysco in 2018. The US concern also bought Brakes two years earlier.

Tel: Kff (0808) 582 9798

Published Date: February 17, 2020
Category: Wholesale Industry News