Summer activity heats up for CCEP brands

Coca-Cola European Partners’ summer campaign has been designed to attract millennials with its giveaway of thousands of experiences.

Featured on promotional packs of Coca-Cola Classic, Diet Coke, Coca-Cola Zero Sugar, Sprite, Fanta and Dr Pepper, the campaign offers instant-win prizes, including one of 10 once-in-a-lifetime experiences such as whale watching in Iceland and a meditation trip in Italy.

Consumers enter on-pack codes for their chance to win, and the promotion runs until 26 August.

Supporting marketing activity includes TV, radio, social media and out-of-home advertising, plus in-store activation.

Additionally, CCEP’s Capri-Sun brand has an advert creative to highlight the 50% sugar reduction in Capri-Sun Original and showcase the ranges in the portfolio. The advert is part of an integrated campaign that is backed through digital via key influencers, PR and a partnership with ‘Channel Mum’.

Tel: Coca-Cola European Partners (01733) 828000

Published Date: July 12, 2018
Category: Product of the Month

No.10 for Bestway in Sunday Times survey

Bestway Group has been listed as the 10th largest privately-owned company in the annual Top Track survey published by the Sunday Times.

The chart, which covers 100 concerns, shows Bestway Group sales of £3.293 billion and profit of £573 million (based on financial reports for the year to June 2017).

The survey does not take into account the Bestway Retail business, purchased from Conviviality Retail this year, which would have propelled the group to No. 8.

Chief executive Zameer Choudrey CBE said the top 10 ranking “demonstrates the group’s continued success in delivering on our growth strategy and helping customers compete in ever-evolving retailing and catering environments”.

Bestway Group is the parent company of Bestway Wholesale, BB Foodservice and Bestpets.

Bestway Group 020-8453 1234

Published Date: July 12, 2018
Category: Wholesale Industry News

Another record year for Parfetts Cash & Carry

Parfetts Cash & Carry has announced record turnover for the second year running – up 6.8% to £345 million. Like-for-like sales grew by 16% (excluding tobacco).

Joint managing director Greg Suszczenia said: “In a difficult trading environment, with so much change in the sector, this strong performance is a testament of our company strategy.

“Recruitment into our retail club schemes, further investment in our powerful promotional offer and everyday pricing, plus the basics, such as great availability across our branches for our customers, have all helped in delivering this outstanding set of numbers.”

Staff will qualify for a 4% bonus, on top of the 3% paid to them in October last year. Being a company-owned organisation, they receive their bonus as a tax-free payment.

With the recent acquisition of the former Blakemore C&C in Middlesbrough, Parfetts is now operating from seven sites.

Parfetts Cash & Carry 0161-429 0429

Published Date: July 12, 2018
Category: Wholesale Industry News

Kevin Whitlock joins C&C Management as contributing editor

Kevin Whitlock (pictured), former editor of Wholesale News, is joining Cash & Carry Management as a contributing editor.

He has almost 30 years’ experience in trade and consumer magazines, as well as national and local newspapers, specialising in retail, grocery, wholesale, technology, music, marketing and media.

As well as journalism, he has worked as a copywriter, photographer, and in retail, advertising and PR. In his spare time he runs his own record label and music publishing/artist management company.

Kirsti Sharratt, managing editor of Cash & Carry Management, commented: “Kevin is a highly respected and accomplished journalist. Our editorial team already has knowledge and experience that is unrivalled among the trade press, and Kevin will boost our standing even further.”

Published Date: July 11, 2018
Category: Wholesale Industry News

Charles Wilson will continue to lead Booker after cancer treatment

Charles Wilson (pictured) will continue to lead the Booker business but will step down from his role as Tesco’s UK chief executive as he recuperates from treatment for throat cancer.

Jason Tarry, the group’s chief product officer, will take his place as chief executive of Tesco UK on 16 July.

Tesco said in a statement: “Following an operation to remove his tonsils in April this year, Charles Wilson was diagnosed with throat cancer. During May and June, he has been undergoing daily radiotherapy.”

According to the company, all the signs are that Wilson’s treatment has been successful but there is a need for him to “remain vigilant in his recuperation”.

He will remain on Tesco’s executive committee and will continue to report to Tesco’s overall chief executive Dave Lewis.

Tel: Booker (01933) 371000

Published Date: July 10, 2018
Category: Wholesale Industry News