Pladis is extending its Jacob’s Mini Cheddars range with three new flavours.
Red Leicester, Stilton and Smoked Applewood variants are launched this month with a £4 million media campaign incorporating advertising, PR and digital activity, in-store activity and sampling, and a TV advert airing in July.
The three new flavours are available in multipacks with an rsp of £1.88.
The supplier is also bringing out NPD in the biscuit category, with the launch of Banoffee Caramel and Coffee Caramel variants in the McVitie’s Digestives Caramel range. The packs have an rsp of £1.50 and target the evening treat category, which currently makes up 7% of snacking occasions.
The new flavours are backed by a PR and social media campaign, and have a forecasted retail sales value of £7 million.
Tel: pladis 020-8234 5000
Spar UK’s retail sales rose by 8.5% to £2.84 billion in 2016, largely due to a surge in its number of symbol retailers. There was also more emphasis on fresh foods and foodservice.
The group, supported by five wholesalers, added 186 stores, bringing the total to 2,620. The total retail area was 371,189 sq metres and sales per sq metre increased by 4.2%.
The UK is the third-placed region in terms of Spar International’s global retail sales, behind Austria first and South Africa second.
Debbie Robinson, Spar UK’s managing director, said: “We are in a fantastic financial position. We continue to take a more personal approach with our customers, ensuring we have the right products and services.
“Our experience and knowledge of the market and the consumer set us apart in times when others are finding the marketplace challenging.”
Tel: Spar UK 0208-426 3700
In a major deal for Scotland’s delivered wholesale industry, Lomond – The Wholesale Food Co has acquired Hall’s Direct, giving the enlarged business an annual turnover of £30 million.
Hall’s Direct, of Livingston, West Lothian, and formerly part of Browns Food Group, has focused on the convenience sector, as well as restaurants, butchers and hotels, offering fresh meat and poultry, ready meals, breakfast products and a full chilled foodservice range.
“We are absolutely delighted to begin the next chapter in the evolution of Lomond,” said the company’s managing director Sam Henderson.
He added that Lomond, which this week held its inaugural trade show supported by more than 40 suppliers, “is looking forward as we integrate the two businesses. While it will be a busy few months, customers can be assured of a seamless transition and the exceptional customer service they’ve been used to from both businesses.”
The acquisition increases Lomond’s staff number from 104 to 160 and almost doubles its fleet of dual-temperature vehicles to 40.
Tel: Lomond – The Wholesale Food Co 0141-353 6777
Tel: Hall’s Direct (01506) 400470
Coca-Cola European Partners has teamed up with Spar for the ParkLives community programme across England, Scotland and Wales this summer.
The annual scheme – the soft drink supplier’s fourth since its launch – is being supported by 213 stores within a mile of a park.
The initiative is aimed at bringing consumers together to enjoy their local parks and green spaces. A range of activities has been devised in conjunction with local councils.
The programme is being backed by in-store point-of-sale material, social media activity, Spar Radio and shopper prizes. There will also be a £1,000 retailer incentive for the best ParkLives in-store activation.
CCEP director of wholesale & convenience Gary Black said: “We’re delighted Spar is partnering with our ParkLives programme this year as it will help raise awareness of the free activities to more consumers in the local areas in which the scheme operates.
“With an extended range of activities on offer this year, and all still free to local people, we hope that even more will join in.”
Tel: Spar UK 0208-426 3700
Tel: CCEP (01895) 231313
Deals worth more than £900,000 were struck at Fairway Foodservice’s latest ‘Meet the Member’ event, which was held at Villa Park in Birmingham.
The record figure beat the previous highest of £704,000 in March last year.
The two-day show attracted 43 suppliers pitching for business with the group’s 19 member wholesalers.
The speed-dating format consisted of 20-minute slots involving over 100 new products and special offers.
Fairway’s chief executive Chris Binge said: “The fact that more than £900,000 worth of deals were concluded illustrates how important and impactful our Meet the Member events are.
“We constantly listen to member and supplier feedback and amend the format and logistics where possible. Everything we plan and deliver is with our members in mind.”
Manufacturers participating included Kellogg’s and Tetley and what is claimed to be the UK’s largest independent chocolate supplier HB Ingredients.
Tracey Hughes, HB’s foodservice account manager, commented: “This was the most successful event that we have conducted in foodservice over the past five years, not just in terms of the business transacted but also from members looking at NPD.”
Tel: Fairway Foodservice (01422) 319100