Make the most of RYO with Holborn Yellow 15% POR deal

With 6.5 million kilograms of rolling tobacco sold in the UK each year and with growth of 6.5% year on year (IRI), it is crucial that you make the most of the profit opportunity RYO brings.

To maximise the RYO opportunity, wholesalers should be knowledgeable in the category, making the most of JTI Advance training modules for advice on trends, merchandising and products. Maintaining full availability and stocking a wide range of products that cater towards different retailer needs will also ensure repeat custom in your depot.

To help wholesalers tap into the growing trend for value RYO, JTI has announced a limited promotion on its popular Holborn Yellow brand. Until 6 December, JTI will be offering a 15% profit on return on 30g (RRP £11*) and 50g (RRP £18.10*) variants of the product, making it a must stock and a key driver for footfall.

Let the profits roll in!

For more information, speak to your JTI rep or visit JTI Advance.

*Wholesalers are of course free to sell JTI products at whatever price they choose

Selected wholesalers, subject to availability.

Published Date: December 4, 2019
Category: Product & Promotions News

CCEP extends Espresso Monster range and launches PMP options

Coca-Cola European Partners has expanded its Espresso Monster range with the launch of a new flavour, Espresso Salted Caramel, designed to appeal to coffee drinkers and energy drink lovers alike.

Available in a premium ‘touch ink’ black 250ml can, the new variant follows on from the successful nationwide launch earlier this year of the Espresso Monster range. It joins Espresso & Milk and Vanilla Espresso styles.

The flavoured cold coffee drink will provide further opportunity for retailers to capitalise on the increasingly popular ready-to-drink coffee sector, currently worth £139 million and growing by 32% (Nielsen).

The launch of Espresso Salted Caramel Monster is being supported by PoS material and off-fixture displays. The full Espresso Monster range will also be available in a £1.99 price-marked pack option to the independent channel from the New Year.

Simon Harrison, vice president, commercial development at Coca-Cola European Partners GB, says: “The Espresso Monster range has been well received by consumers over the last year and is now worth £5.5 million (Nielsen). The range delivers a real point of difference for retailers, combining the functionality of an energy drink with cold coffee, two soft drink segments that are delivering strong growth in GB.

“The Salted Carmel flavour profile is already popular with consumers in coffee shops and across other food and drink categories. We’re therefore confident that the new great tasting variant will help to fuel further growth of the Espresso Monster range, delighting Monster’s core fan base whilst also recruiting new drinkers.”

Tel: Coca-Cola European Partners (0808) 1000 000

Published Date: December 2, 2019
Category: Product of the Month

Nestlé Professional unveils Garden Gourmet range and consumer dining insight

Nestlé Professional has launched a plant-based product range, Garden Gourmet, to the out-of-home market. It has also published a report showing that over half (51%) of diners would like more meat-free options when eating out, and over seven in ten (71%) would like more healthy options.

Developed by Nestlé Professional’s expert chefs and nutritionists, the Garden Gourmet selection comprises five easy and quick to prepare plant-based products: vegan fillet pieces and mince, a vegetarian burger, vegetarian Schnitzel and a vegan burger. According to the company, the range is created with a significantly smaller environmental footprint than meat-based products. Production uses less energy and land and emits less greenhouse gas.

The launch coincides with the publication of Nestlé Professional’s report, Balancing Plates: Navigating Consumer Dining Demands in 2020, which surveyed 1,000 consumers in the UK. It found that the majority (58%) struggle to maintain a healthy diet when eating out of home, and over seven in ten would like more nutritional information on menus, with 71% asking for more dietary data.

Consumers are also conscious of the sustainability of the food they eat out, with 55% of those surveyed preferring restaurants with better eco-credentials. A third (28%) have also been deterred from returning to a restaurant due to concerns about sustainability.

The report lifts the lid on the dining out sector and provides insights on how to balance the demands of profit and sustainability, the rise of plant-based food and flexible menus, and how to use technology to retain and enhance traditional customer service.

Rohini Alam, savoury food category manager for Nestlé Professional, commented: “The increasing number of flexitarians in the UK reflects the need for more meat-free alternatives. The out-of-home dining sector has evolved over the past few years, but our research found consumers are still looking for more meat-free options on menus.

“We’re excited to launch a truly innovative range of meat-free alternatives that push the boundaries of what vegetarian and vegan options can deliver. From our research, we’ve found that people can be disappointed by the taste or monotony of vegan and vegetarian options when eating out of home, so we’ve worked hard to make tasty, meat-free alternatives that can easily replace many classic meat-based menu items. The texture and taste of the products really make this a versatile and easy-to-use range for chefs.”

 Tel: Nestlé Professional (0800) 745845


Published Date: December 2, 2019
Category: Meet the Manufacturer

FWD announces Gold Medals and names Coral Rose as new chairman

The FWD Gold Medals 2019 were revealed last night at Old Billingsgate, London. At the same time, it was announced that Coral Rose, managing director of Country Range, will become chairman of the organisation at the beginning of 2020.

The new chairman of the FWD will be Coral Rose.

Rose will succeed Bidfood chief executive Andrew Selley who spent three years in the role of chairman.

Rose has been a member of the FWD Council since 2014, and has co-chaired its foodservice group. She has presented at FWD conferences and supplier briefings, sharing her passion for encouraging and enabling talented people from all backgrounds to build a career in the wholesale sector.

As the new FWD chairman, she will guide the FWD’s agenda under its three strategic pillars of Representing Wholesale, Promoting Wholesale and Bringing Wholesale Together.

Commenting on her appointment, she said: “The FWD is a unique forum for competitors to come together and demonstrate the strength of this channel and the opportunity it offers, both for brands and for individuals who choose to dedicate themselves to it,” she says. “I’m looking forward to being a part of enhancing and developing the service it provides for the wholesale channel.”

Meanwhile, at the FWD Gold Medals ceremony, Bidfood and Bestway were the top performers, taking three awards each.

The Wholesale Awards winners:

Mevalco CEO David Menendez (second on right) collected the award for Smaller Wholesaler. Commenting on the win, he said: “We are beyond delighted. This award is for the whole team and is testament to everyone’s incredible commitment and hard work over the past year. Mevalco is right at the beginning of a journey that we hope will see us developing into a major force across both foodservice and retail, working closely with supply partners to offer chefs and retailers something that is that little bit different.”

Depot Manager

Atif Raza, Bestway Wholesale, Leeds

Wholesale Service to Retail

Bestway Wholesale

Wholesale Service to Caterers


Depot Star

Richard Stimpson, Creed Foodservice

Telesales Star

Lynda Hayes, Bidfood

Star Driver

James Vincent, Bidfood

Digital Innovation

JJ Food Service

Customer Business Development

Martyn Parkinson, Booker

Best Use of Data and Insight

JW Filshill

Smaller Wholesaler


Young Wholesaler

Salih Sheikh, Bestway Wholesale

Green Wholesaler of the Year



The Supplier Awards winners:

Retail Brand

Coca-Cola, Coca-Cola European Partners

Licensed Brand

Peroni, Asahi UK

Foodservice Brand

Walkers, PepsiCo UK

Best Use of Data & Insight

Coca-Cola European Partners

Service Level Supplier

Silver Spoon Company

Best New Product (Retail)

Coke Energy, Coca-Cola European Partners

Best New Product (Foodservice)

Robinsons, Britvic Soft Drinks

Process Innovation

Britvic Soft Drinks

Digital Innovation

Unilever Food Solutions

Young Supplier of the Year

Tom Jackson, Carlsberg UK

Green Supplier

KP Snacks


Tel: FWD (01323) 724952

Published Date: November 29, 2019
Category: Wholesale Industry News

Another takeover by Kitwave – Alpine Fine Foods

North Tyneside-based Kitwave has acquired foodservice operator Alpine Fine Foods, which covers Humberside and Yorkshire.

The purchase comes shortly after the expanding company bought Central Supplies, of Halesowen, West Midlands, with turnover of £50 million.

Alpine, which is based in Hull and has sales of around £13 million, delivers ambient, frozen, chilled and fresh products, including meat, fruit and vegetables.

The purchase, for an undisclosed sum, is Kitwave’s second foodservice acquisition, following that of York-based Miller Food Service.

Ben Maxted, Kitwave’s head of frozen & chilled operations, has joined the Alpine Fine Foods board alongside Gareth Wilson, Miller Food Service managing director.

Wilson commented: “Alpine, having operated in the foodservice sector for 17 years, is a business very similar to our own, built on a reputation of fantastic customer service, resulting from its loyal and hardworking employees.”

Phil Davis, Alpine MD, said: “The acquisition has come at an exciting time for us after an already successful year. This is a positive move towards growing the business further.”

Kitwave, founded by CEO Paul Young in 1988, started as a regional confectionery business and developed to being a diversified, national wholesaler through a number of acquisitions since 2011.

Tel: Kitwave 0191-259 2277



Published Date: November 29, 2019
Category: Wholesale Industry News