Nestlé Confectionery has introduced a premium boxed chocolate selection from its Aero brand.
The NPD is available in Milk Chocolate and Mixed Selection, with an rsp of £3.99.
The launch is backed by a campaign including out-of-home, social and digital advertising, along with sampling and experiential activity, and is part of a £3 million Aero brand marketing spend.
Tel: Nestlé UK 020-8686 3333
Ferrero is offering members of its retailer hub – www.yourperfectstore.co.uk – the chance to win a free mixed case of Tic Tac.
Levi Boorer, customer development director for Ferrero UK & Ireland, comments: “For the first time ever we are creating mixed cases of our core range of Tic Tac flavours, and members of our trade hub will have the chance to win one via Your Perfect Store. There will be 100 cases available, each including a £5 money-off voucher that can be redeemed on their next purchase of a core flavour of T1 Tic Tac – making each case just £4. In addition to this, the first 50 winners will also receive bespoke point of sale to help retailers optimally display the packs in-store.
“To link up to our summer music promotion, we’ll be inviting retailers nationwide to send us a picture of their Tic Tac core range display – featuring all four core flavours – to be entered into a prize draw where they can win a pair of London Elrow festival tickets.”
The activity coincides with the brand’s ‘Kiss does summer with Tic Tac’ on-pack offer, whereby consumers can win a holiday to Ibiza via two million promotional packs of its two leading SKUs: Tic Tac Fresh Mint and Tic Tac Lime & Orange.
The Tic Tac brand is experiencing a period of strong value growth at 6%, driven primarily by the core flavours. The top two SKUs alone are showing double digit growth at 12% (Nielsen), reinforcing the importance particularly for smaller stores, who have limited space, to focus on the bestsellers.
Tel: Ferrero 020-8869 4000
Concha y Toro has launched O’jos, a new wine spritzer brand from Chile.
The product is launched in two flavours, Rosé Spritz, flavoured with cranberry and pink peppercorn, and Chardonnay Spritz, flavoured with rose and raspberry.
Meaning ‘eyes’ in Spanish, O’jos celebrates the Chilean tradition of looking into each other’s eyes when toasting friendship with a drink. Both O’jos flavours come in at only 5.5% abv and under 133 calories per 250ml can.
Commenting on the launch, Concha y Toro UK commercial director Clare Griffiths says: “Following our largest ever usage and attitudes survey in 2017, we identified several occasions where wine under-performed versus total alcohol, and there was an opportunity to target a new audience. O’jos was developed in response to this and we’ve taken quite a bit of time to make sure the product meets these needs and adds value to the category.”
The new product is supported by a major PR and sampling campaign.
Tel: Concha y Toro (01865) 873713
Burton’s Biscuit Company has introduced more consumer choice to its fast-growing ‘less than 100 calories’ biscuits and snacks range with the launch of Maryland Oaty Cookie Bars.
Burton’s latest reduced calorie offering contains six Oaty Cookie Bars (each just 94 cals), with an rsp of £1.39.
“As consumer demand for more permissible options shows no signs of abating, Maryland Oaty Cookie Bars reinforces our commitment to leading the way in portion control, offering the strongest ‘less than 100 calories per serve’ range in the UK’s £3 billion biscuits category,” says Kate Needham, Burton’s marketing director.
“This wide-ranging initiative includes a 20% calorie and sugar reduction across our portfolio, providing consumers with more permissible, high quality, great-tasting products which can be enjoyed as part of a balanced diet, in or out of home.”
The move follows the introduction of less than 100 calorie packs across Burton’s core Minis biscuits range in 2018 and the launch of Maryland Sugar Free Cookies in February this year, reinforcing Burton’s commitment to offering more choice with treatier products that are both permissible and convenient.
Tel: Burton’s Biscuit Company (01727) 899700
Bestway Group chairman Sir Anwar Pervez OBE increased his wealth by £439 million last year to £3.53 billion, according to the Sunday Times Rich List.
The income of his nephew Zameer Choudrey, the company’s CEO, also rose – from £548 million to £1.76 billion –while Younus Sheikh, chairman of Bestway Wholesale, lifted his capital from £189 million to £609 million.
Of the 40 wealthiest Asians, Sir Anwar, who is assessed on his C&C/wholesale interests, is placed at No. 6 and Choudrey (C&C/wholesale and the Well Pharmacy chain) at No. 12.
Bestway’s banking and cement businesses in Pakistani were not taken into account for the Rich List compilation.
Tel: Bestway Group 020-8453 1234
Published Date: May 16, 2019