Parfetts has appointed Guy Swindell, formerly head of customer development & marketing, as retail director.
Swindell (pictured) joined the head office trading team in 2004 and has held various positions, including company marketing manager. He has also spent time as general manager at both the Aintree and Anfield branches. In his most recent role, he developed the Go Local retail club and fascia.
In addition, Parfetts has announced that former operations director Andy Whitworth is now wholesale director.
Commenting on the changes, joint managing director Greg Suszczenia said: “Guy has worked closely with all board members over the past 10 years and has contributed enormously to the strong position we find ourselves in today. We now firmly consider the company to be two businesses, Parfetts Wholesale and Go Local Symbol Store Group. So that we can best serve both sides of the business, Guy’s appointment together with the change to Andy’s role means that our most senior structure recognises the changes in our customer offering.”