Walkers celebrates 70 years with limited editions and marketing support

PepsiCo is celebrating the 70th anniversary of Walkers with a multi-channel campaign and the launch of six limited-edition flavours.

The new variants, which are inspired by the nation’s favourite tastes over the decades, are: Coronation Chicken (1950s), Roast Lamb & Mint (1960s), Cheese Fondue (1970s), Chicken Tikka Masala (1980s), BBQ Rib (1990s) and Sweet Chili (2000s). Available in both single-serve and multipack formats, the six flavours have rsps of 65p for 40g, £1.50 for six-pack, £3 for 14-pack, and £4 for 24-pack.

Meanwhile, the core Walkers range will see a new design that carries the message ‘Celebrating 70 years of the nation’s favourite’. Two TV ads will roll out in April, plus digital content and in-store activation.

Rachel Holms, senior marketing director at PepsiCo, comments: “To have been a household name in homes up and down the country for the last 70 years is a remarkable achievement. We would like to thank the British public for the support that they have shown us over the decades, and are proud to be the ‘nation’s favourite crisp brand’. What better way to mark the occasion than doing what Walkers does best, and bringing to life the iconic flavours from the decades – from cheese fondue to chicken tikka masala? Our TV creatives will further engage shoppers, ensuring that Walkers is front of mind.

“Our flavour campaigns have always been popular with shoppers, and retailers benefit enormously from the buzz that they generate. We are confident that this campaign will similarly capture the hearts of the Great British Public.”

As part of the campaign, Walkers is running a competition for convenience retailers, encouraging them to join forces with their local communities. By registering on www.countsformore.co.uk and uploading an image of their Walkers 70th birthday displays in-store, one retailer will win a store make-over and celebration that will allow local residents to share in the fun of the 70th anniversary. The competition will run from 3-27 April.

Holms comments: “We know that many convenience retailers are at the heart of their local community and their continued support has been vital in making Walkers the nation’s favourite crisps. This is an opportunity for the brand to say thank you, by offering retailers the opportunity to give something back and bring the community together.”

Tel: PepsiCo (0118) 930 6666

Published Date: March 21, 2018
Category: Product & Promotions News

Landmark Caterer Connections show ‘most successful ever’

Landmark Wholesale’s latest Caterer Connections show staged well over 400 one-to-one meetings between branded foodservice suppliers, own-brand specialists and group members.

The two-day event in Nottingham – the seventh of its kind – was attended by 32 branded foodservice suppliers, plus 10 offering own-brand products and 17 group foodservice members.

Landmark Wholesale foodservice trading controller Les Mohammed said: “This was our most successful ever own-brand trade show, with more than 400 deals available to every member.

“An amazing effort was made by all, particularly as the terrible weather made it very difficult for some to travel to and from the event.”

Group MD John Mills  added:“Now in their third year, our Caterer Connection events are a fantastic opportunity to bring together our suppliers and members to better support everyone’s businesses to mutual benefit and gain, to share best practice and keep Landmark ahead of the competition.

“I look forward to welcoming suppliers and members back for the next Caterer Connections event later in the year (5-6 November).”

Tel: Landmark Wholesale (01908) 255300

Published Date: March 19, 2018
Category: Wholesale Industry News

Nestlé Professional invests in a Gold future

Nestlé Professional has unveiled its biggest rebrand yet for its premium coffee brand Nescafé Gold.

The new look has been designed to bring a touch of class with brushed champagne gold packaging.

The inside has been given attention as well as the outside, with a new and improved blend aiming to drive reappraisal with any non Nescafé Gold drinkers.

With Nescafé products holding seven of the top 10 instant coffee SKU spots, the new-look range has a receptive audience. The rebrand spans the entire Nescafé Gold range, from catering tins to vending pouches and refill packs, along with individually portioned sticks and Nescafé & Go convenience solutions.

The activity is supported by a £7 million investment launch plan over the next six months, including instore PoS and two TV campaigns.

Tel: Nestlé UK 020-8686 3333

Published Date: March 15, 2018
Category: Product of the Month

Dunns acquires premium spirits business Hot Sauce Drinks

In a deal involving two Glasgow wholesalers, Dunns Food & Drinks has acquired premium spirits business Hot Sauce Drinks for an undisclosed sum.

Dunns managing director Jim Rowan said: “This acquisition is bold, but we like that. It says to our customers that we’re constantly trying to keep at the forefront with regards to consumer trends.”

Operating from a 65,000 sq ft depot, Dunns, a member of Country Range Group,  covers the whole of Scotland with its 28 vehicles.

Operations director Julie Dunn told Cash & Carry Management: “Not including Hot Sauce Drinks, we have a turnover of just under £30 million, around 60% coming from food and 40% from drinks.

“Among our biggest customers are Dobbies Garden Centres and The DRG restaurant chain. We also deal with lots of independent operators.”

The Hot Sauce Drinks site has been closed, the business now operating from Dunns’ Blantyre head office.

Tel: Dunns Food & Drinks (01698) 727700

Published Date: March 15, 2018
Category: Wholesale Industry News

City of Glasgow College wins Country Range Student Chef Challenge

City of Glasgow College has fought off fierce competition from nine other colleges to win the Country Range Student Chef Challenge.

Under the tutelage of lecturer Robbie Phillips, the winning team (pictured), which consisted of Erin Sweeney, Jordan McKenzie and Lee Christie, came out on top in the final where they were required to cook a three-course, three-cover menu in 90 minutes.

While the judges were incredibly impressed with the level of skills, professionalism and creativity on show from all 10 teams, it was London’s Westminster Kingsway College and Northern Ireland’s South Eastern Regional College that finished second and third respectively on the day.

This year’s theme, ‘Around the World in Three Spices’, meant teams had to use a different fresh or ground spice in each of their courses.

In addition to taking home the coveted title, members of the City of Glasgow College team each won a bespoke set of Flint & Flame knives, a trip to the 2018 Universal Cookery & Food Festival, Westlands, in September 2018 and one night’s accommodation and dinner at Michelin-starred restaurant Simpsons in Kenilworth.

Emma Holden, organiser of the Country Range Student Chef Challenge, said: “Huge congratulations to the City of Glasgow College team on winning this year’s hotly-contested competition. Not only did Erin, Jordan and Lee show they could handle the pressure of cooking in front of a live exhibition audience but their dishes were incredible and wowed the judges when it came to taste. The standard shown in this year’s competition has been amazing so a big thanks to all the teams and lecturers for all their effort.”

In addition to competing for the Country Range Student Chef Challenge title, the 10 teams were marked as part of Hotelympia’s Salon Culinaire by international judging standards, with Gold, Silver, Bronze and Merit certificates being handed out accordingly. The full list of teams and awards are:
City of Glasgow College: Silver – Best in Class – Country Range Student Chef Challenge Champions 2018
Westminster Kingsway College: Silver – Country Range Student Chef Challenge Second Place 2018
South Eastern Regional College: Silver – Country Range Student Chef Challenge Third Place 2018
University of Derby: Bronze
Highbury College: Bronze
Loughborough College: Bronze
Newbury College: Bronze
North East Scotland College: Bronze
East Kent College: Merit
Ayrshire College: Merit

Tel: Country Range Group (0845) 209 3777

Published Date: March 9, 2018
Category: Wholesale Industry News