CCEP goes tropical with new Monster Energy variants

Coca-Cola European Partners has added two new variants to its Monster Energy range – Pacific Punch and Ultra Paradise.

Monster Ultra Paradise brings together hints of kiwi, lime and cucumber for a light and refreshing flavour, giving consumers an energy boost with no calories and no sugar. This will help the trade to tap into the growing low-sugar energy segment with the Monster Ultra brand, which is worth £64 million, growing by 23% and now GB’s No.1 low-calorie energy range (Nielsen).

Meanwhile, Monster Pacific Punch is inspired by traditional tropical punch and made with real fruit juice, boosted with the renowned Monster caffeine kick. The Monster Juice portfolio is worth more than £58 million since being launched in 2018 (Nielsen).

Both variants are available in plain and price-marked packs: £1.29 PMP for Monster Ultra Paradise and £1.39 PMP for Monster Pacific Punch.

Simon Harrison, vice president, commercial development at Coca-Cola European Partners GB, says: “The energy sector has grown by £99 million over the last two years and Monster has been a key driver of this, adding £68 million of value to the sector (Nielsen) thanks to a growing core range, innovative new flavours and impactful marketing campaigns.

“We will continue to invest in the brand throughout 2020, helping our customers to engage shoppers with our marketing plans and providing choice to consumers with both regular and zero-sugar options.”

Tel: Coca-Cola European Partners (0808) 1000 000

Published Date: January 16, 2020
Category: Product & Promotions News

Kepak unveils its first vegetarian burger with anticipated sales of £2 million

Kepak Consumer Foods has responded to the growing interest in meat-free products with its first vegetarian burger under the Rustlers brand.

The plant-based option (rsp £2) is made with chickpea, grated carrot and coriander, and served with mango chutney and a yoghurt & mint sauce.

The recipe has been developed to drive penetration among younger shoppers and is anticipated to generate incremental sales of more than £2 million in the UK micro-snacking market.

The launch is supported by consumer PR, social media, shopper marketing and promotions to drive trial.

Tel: Kepak (01772) 688300

Published Date: January 16, 2020
Category: Product of the Month

Proper Cornish launches pasty in response to growth of Middle Eastern cuisine

Proper Cornish has launched a new Middle Eastern Lamb Pasty in response to Middle Eastern cuisine growing by 301% over the last four years.  

The pasty consists of lamb, Cornish potato and onion with chickpeas, sweet dates and apricots, combined with a Middle Eastern-inspired herb and spice blend. The filling is encased in a pre-glazed pastry which is then hand-crimped and finished with a crunchy crumb.

“We wanted to ensure that our handmade pasty delivered on the desired exotic taste of the Middle East that today’s consumers are searching for, as well as the exceptional high quality that we are known for,” says a spokesperson for Proper Cornish.

“We love creating exceptional pasties that are unique to the market, and have been doing so for over 30 years. Our passion for using only the best ingredients that are prepared in-house, just in time for every batch, ensures we deliver the highest quality products with great tasting freshness.”

Tel: Proper Cornish (01208) 265830



Published Date: January 16, 2020
Category: Product & Promotions News

Unitas reduces board members and appoints Simon Hannah chairman

Unitas Wholesale has reduced the number of board members from 16 to 12 and named Simon Hannah of JW Filshill as its new chairman.

According to the group’s managing director Darren Goldney, four members offered to resign their positions. They are Regal Wholesale (Birkenhead), JW Gray (Shetland and Orkney Islands), East End Foods (West Bromwich) and Time Wholesale (Rainham, Essex).

New Unitas chairman Simon Hannah.

Another change sees Sam Wilcox, managing director of AF Blakemore, retiring as chairman and Simon Hannah, managing director of Glasgow-based operator JW Filshill, replacing him in that position, effective from the end of January.

And complying with diversity, all board meetings will now be attended by a senior female member director “to provide insight and input and promote a pipeline of future female applicants for 2020 and beyond”.

Hannah said: “I am honoured and excited to be taking on the role of chairman of Unitas. There is a lot of ambition and energy within our membership and a lot of talent and experience within our board and executives.

“Our first very successful year has created an excellent platform for our members and suppliers to accelerate our growth together.”

Goldney commented: “The role of Unitas is to champion independent business and champion brand partners.

“We are better served in doing that when our leadership team can be representative and nimble. This critical part of our evolution will help us on our journey to be a first-choice partner.”

The 12 continuing board members are:

Simon Hannah (JW Filshill); Greg Suszczenia (AG Parfett & Sons); Manish Dhamecha (Dhamecha); Asim Sarwar (United Wholesale Scotland); Jim Cummiskey (Fáilte Foods); Andrew Wild (Wilds); Nick Ramsden (DB Ramsden & Co); Kali Mulchandani (Imperial Cash & Carry); James Russell (Blakemore Wholesale); Marcus Singh (Hyperama); Jay Suterwalla (Sutaka UK); and Amaan Ramzan (United Wholesale Grocers).

Tel: Unitas Wholesale (01302) 249909



Published Date: January 14, 2020
Category: Wholesale Industry News

Gary Mullineux made permanent MD of Caterforce

Gary Mullineux, who was named as interim managing director of Caterforce after the announcement that MD Nick Redford was leaving at the end of 2019 (Cash & Carry Management: October 2019), has now been appointed permanently in that position.

Mullineux (pictured) joined the group eight years ago as buying manager and was promoted to purchasing director in 2014.

In his role as managing director, his key areas of focus include developing the Chefs’ Selections and Roast 440 own-brand ranges and launching new cleaning range ProClean. He will also be working closely with members to implement new technology.

Mullineux said: “It’s an extremely exciting time for the business, and to be given the opportunity to lead Caterforce forward is one of which I am very proud.

“The past four months have helped me gain valuable experience – the perfect sounding board before taking on the role full-time.”

The group is predicting a turnover of more than £600 million by next year.

Tel: Caterforce (01625) 440188


Published Date: January 10, 2020
Category: Wholesale Industry News