Britvic is investing in its Tango brand with the introduction of three new sugar-free flavours, a packaging redesign and a £2.2 million marketing investment that will see the brand back on TV for the first time in four years.
The new variants are Tropical, Strawberry & Watermelon and improved recipe Orange sugar-free. Exclusively for the convenience and wholesale channels, each flavour is available in 59p or ‘2 for £1’ price-marked 330ml cans, and £1 or ‘2 for £1.70’ price-marked 500ml bottles. This is in addition to non-price-marked two-litre bottles (rsp £2.29), 600ml bottles, (rsp £1.39), 500ml bottles (rsp £1.39), 375ml bottles (rsp 99p) and 330ml cans (rsp 67p).
With the latest data showing that younger shoppers are the fastest growing age group buying low and no-sugar fruit carbonates, the more diverse flavours and modern pack design are aimed at helping to bring a new generation into the brand. Sugar-free is growing at a volume of 8% year on year (Nielsen), presenting retailers with an opportunity to drive sales by expanding their range in this area.
Trystan Farnworth, commercial director, convenience and impulse at Britvic, comments: “As shopping habits change and consumers continue to look for healthier soft drink options, Tango is keeping sugar-free options exciting by branching out into Tropical and Strawberry & Watermelon flavours. These will be the perfect summer refresher for people on the go, with the multi-buy price-marked cans and bottles helping retailers to increase basket spend. The bold new look and feel of the packaging will also provide great stand-out on shelf, appealing to younger shoppers while keeping the fun heritage of the brand which our loyal fan base knows and loves.”
The activity will be supported by the biggest spend the brand has seen in eight years, with a new TV ad this summer, sampling, digital and in-store activation.
Tel: Britvic Soft Drinks (0345) 758 1781
Published Date: March 20, 2019
The winners of the 25th Country Range Student Chef Challenge at ScotHot were three cookery students from the City of Glasgow College – the second year running that the college has taken the title.
Alan Coats, Ance Kristone and Andreau Talla fought off competition from seven other teams to win over the judges, who included members of the Craft Guild of Chefs. Loughborough College came second and Carlisle College third.
The City of Glasgow College team was said to have “showcased supreme skill and precision, as well as high-quality flavour and presentation”.
The prize includes work experience at a Michelin-starred restaurant and a ‘foodie tour of London’.
The winning menu featured a starter of seared sea bass, charred & pickled turnip, turnip tops, Malaysian coconut & peanut curry and garlic crisps; main of roast duck breast, glazed duck leg, duck ‘bacon’, caramelised onion, Jerusalem artichoke, cabbage and brown sauce; and dessert of chocolate tart, caramelised banana, pecan crisp, salted popcorn and popcorn sorbet.
Emma Holden, organiser of the Country Range competition, said: “In what is a very special 25th anniversary year, all the teams who made the final can be incredibly proud of themselves. From today’s evidence, the UK’s professional kitchens are in safe hands.”
Tel: Country Range Group (0845) 209 3777
Published Date: March 20, 2019
Bestway Wholesale has appointed Kenton Burchell to the role of trading director, working within the company’s executive team and reporting to managing director Dawood Pervez.
The role was managed by Pervez before he became MD of Bestway Wholesale and Retail in December last year.
Kenton (pictured) was formerly commercial & logistics director at Bestway Retail. Prior to that he worked at Conviviality Retail, with responsibility for the drinks offer for Bargain Booze and Wine Rack and the convenience offer for Select Convenience. Bestway Wholesale acquired the Conviviality Retail business in 2018 and maintains two trading teams across Bestway Wholesale and Bestway Retail, working closely together to create the right offer for more than 120,000 customers and harmonise terms with suppliers.
Kenton’s retail and wholesale knowledge spans over 25 years in the convenience and independent retail industry. After starting his retail career in store management with Somerfield, he joined Musgrave Retail Partners, working on the Budgens and Londis symbol brands for almost 15 years and covering various roles within trading before becoming trading director at Musgrave. He then moved to Conviviality in 2014.
Replacing Kenton within Bestway Retail is Mark Owen, who joins in the interim position of trading director, reporting to chief retail officer for this side of the business, Andy Cresswell.
Mark joins Bestway Retail with many years of retail and trading knowledge gained from roles as commercial director and head of commercial for various categories at the Co-Operative Group and Scotmid Co-operatives.
Tel: Bestway Wholesale 020-8453 1234
Published Date: March 20, 2019
AG Barr has repeatedly won the Achievers ‘Best Overall Service’ award. Ian Johnstone talks about the supplier’s success and outlines his strategy for the wholesale industry this year.
To win the Scottish Wholesale Achievers award of Best Overall Service once is a huge achievement but to win it seven times in the past 10 years is truly remarkable. This is because it involves Scotland’s wholesalers firstly nominating their top suppliers and then voting each month over a four-month period for the service provided by the shortlisted companies.
The suppliers are scored on deliveries (including admin support), wholesaler support and channel/customer support. To be given excellent scores month after month, year after year, means there must be a consistently high level of service. This year, AG Barr won with a score of 44.77 out of 50 – well ahead of any other supplier (Heineken was second with 41.33).
“To win by such a big margin this year makes me think we are definitely doing something right and we have to make sure we continue to do that,” comments Ian Johnstone, AG Barr’s Scotland impulse sales controller.
“When our customers tell us that we are doing the right thing, or something better than other suppliers, it fills me with pride and shows that our customers appreciate what we are doing for them.”
Johnstone attributes the company’s success to the right mix of customer relationships, relevance in terms of brands, and service. He explains: “At AG Barr, we have built up strong relationships over many years, and we shouldn’t underestimate the importance of those relationships. They are backed up with relevance – we have strong brands that are important to wholesalers, their customers and the consumer. Then we provide a really good service – our people are going through the wholesalers’ doors on a regular basis and we ensure that deliveries are on time and not short, for example.
“Other suppliers do individual parts well but we seem to have the right mix, which I why I think we are on to a winner.”
AG Barr has a team of five people serving Scotland’s wholesale industry full-time plus another person part-time. Johnstone has recently restructured this team, selecting regional business development manager Craig Barr to be a foodservice specialist.
Johnstone explains: “We listened to the Scottish Wholesale Association saying how important foodservice has become so we have put all our foodservice wholesale customers into one portfolio and we are getting Craig quickly up to speed to become an expert in foodservice. As part of this, he is being mentored by SWA president Julie Dunn.”
Another development in AG Barr’s strategy is an objective to drive value over volume. “Wholesalers and their customers need to get a little bit more for their money,” comments Johnstone. “The prices of our brands have been stuck for a long time and they need to start moving north, so we want to help drive that. We believe that everybody can start making a little more margin, but we are also ensuring that our packs for the wholesale channel are in line with the discounters and supermarkets. So we are trying our best to keep the wholesale industry competitive while moving the pricing up a bit.”
AG Barr is launching a new campaign for Irn-Bru in April. This follows reformulation of the drink last year and, although the details are currently under wraps, the initiative will emphasise that Irn-Bru is still the No.1 soft drinks brand in Scotland and show that the company is still putting a great deal of investment behind it.
Meanwhile, the team headed by Johnstone is clearly not resting on its laurels: “Although we seem to have a recipe for success in serving the wholesale industry, we are always trying to up our game. How our customers view us is incredibly important to us.”
Tel: AG Barr (01204) 664200
British manufacturer and importer of quality disposables Herald is enjoying an increase in sales across its full product range.
For over 30 years, the family-run company has provided disposable products for the bar, catering and hospitality sectors, manufacturing certain items as well as importing goods from all around the world.
Herald’s extensive disposable product range consists of plastic cups, paper cups, cutlery and other related tableware; bar disposables, including plastic glasses and cocktail accessories; and food containers and packaging, including foil trays. Also available are novelty straws; bakery items; candles; lemon wipes; and disposable aprons, gloves and headwear, along with other janitorial products.
Herald’s selection of disposable cutlery is gaining a particularly keen following among wholesalers and food-to-go establishments, with customers impressed by the quality on offer and the easy availability when accessing the goods, which are mainly held in Herald’s warehousing space in London.
The three different ranges of cutlery available – Carizma, Tuzcani and Windzer – provide a wide variety, allowing customers to shop according to style and budget preference.
Tel: Herald Plastic 0208-507 7900