One of the fastest growing yogurt brands in the UK, Nomadic Dairy has invested £2.7 million in new packaging that removes 240 tonnes of plastic annually from its supply chain.
The new packaging for the company’s best-selling yogurt and oat clusters range – which features two of the UK’s biggest-selling SKUs in convenience – sees the yogurt and oat cluster pots now clip together, replacing the previous plastic wrap. A cardboard sleeve has been introduced, while the foil tops on the pots have been made completely recyclable by removing a plastic substrate.
In addition, a new wooden spoon replaces the previous plastic version. Nomadic is first to market with this type of spoon, which is made from renewable FSC-certified pressed birch and is 100% compostable. Unlike the vast majority of wooden spoons on the market, it features an all-natural food-grade lacquer for a smooth and pleasant eating experience. Finally, new shelf-ready packaging made from 100% recycled plastic has been rolled out across the range.
Tom Price, head of marketing and innovation at Nomadic, says: “Given that our yogurts are all about balance, we decided to apply the same principles to the business. That’s seen us working out objectively how we can reduce our environmental impact, while maintaining the same high standards of quality.”
While the UK chilled yogurt desserts category has dropped by 3.8% in the past 52 weeks, Nomadic’s sales are up by 21%.
Tel: Nomadic Dairy +353 (0) 74 914 9678Published Date: March 3, 2020