‘Ridiculously Rich’ cake deal for best-one shopkeepers

Bestway Wholesale symbol group best-one has teamed up with Alana Spencer (pictured), who won BBC TV’s The Apprentice in 2016 with her ‘Ridiculously Rich by Alana’ cakes business.

Retailers can stock seven tray bake variants, including Crème Brûlée Brownie, Belgian Chocolate Rocky Road and Peanut Butter Fudge Cake, together with a self-serve unit.

The package has been generating average sales of 1,000 units per store, per month, in independent convenience shops.

Paul Adams, best-one head of sales and development, said: “These products provide a great food-to-go option for consumers looking for an indulgent treat, with excellent branding.”

The self-serve units are available to symbol shopkeepers on a free lease. The average profit on return on the products is 43%-60%.

Tel: Bestway Wholesale 020-8453 1234