Rubicon becomes official soft drink of England Cricket Team

Rubicon, the UK’s no.1 exotic juice drink brand (IRI) from AG Barr, has become the official soft drink of the England Cricket Team.

The three-year deal involves partnerships with England Men’s, England Women’s and England Disability teams across Test, One-Day and T20 matches.

The enhanced relationship began this summer, with highlights such as England Women’s success at the ICC Women’s World Cup, West Indies Tests, IT20 and ODIs, and will include both the men’s and women’s Ashes in Australia later this year.

Adrian Troy, marketing director at AG Barr, said: “Rubicon has a long and proud history of supporting cricket in England and Wales and we are delighted to take our relationship with the England teams and the England and Wales Cricket Board (ECB) to a higher level.

“This is an incredibly exciting time to be linking with England Cricket, and we look forward not only to bringing England Cricket to soft drink consumers, but also to adding value back to England Cricket through our unique brand and personality.”