Coca-Cola European Partners’ summer campaign has been designed to attract millennials with its giveaway of thousands of experiences.
Featured on promotional packs of Coca-Cola Classic, Diet Coke, Coca-Cola Zero Sugar, Sprite, Fanta and Dr Pepper, the campaign offers instant-win prizes, including one of 10 once-in-a-lifetime experiences such as whale watching in Iceland and a meditation trip in Italy.
Consumers enter on-pack codes for their chance to win, and the promotion runs until 26 August.
Supporting marketing activity includes TV, radio, social media and out-of-home advertising, plus in-store activation.
Additionally, CCEP’s Capri-Sun brand has an advert creative to highlight the 50% sugar reduction in Capri-Sun Original and showcase the ranges in the portfolio. The advert is part of an integrated campaign that is backed through digital via key influencers, PR and a partnership with ‘Channel Mum’.
Tel: Coca-Cola European Partners (01733) 828000