VK, the number one student RTD, will launch its Christmas jumper giveaway later this month on social media and into the arms of students.
Jumping on the back of the popularity of ‘tacky Christmas jumpers’, the knitted apparel is designed to appeal to 18-25 year-olds and to help to drive awareness, as well as sales, of the popular RTD in the run-up to the party season.
Abigail McCabe, VK brand manager, comments: “VK has a loyal online community, made up of millennials who engage with us on an almost daily basis. Our latest campaign is designed to strengthen this and ensure they feel valued, all while staying true to our successful #DOUVK Rewarded campaign.
“We have chosen a select number of influencers who resonate with millennials and students to create a connection with our audience and ensure the jumpers land on as many student backs as possible.”
Made in Chelsea’s Sam Thompson and YouTube’s Mikey Pearce will give their fans the chance to get their hands on the festive freebies on their Instagram profiles. With a combined total of 1.45 million followers, they will be supported by an interactive, festive campaign running on the VK’s Facebook page. The campaign will kick off at the end of November and run until Christmas.
VK comes in seven variants: Blue, Ice, Strawberry & Lime, Orange & Passion Fruit, Black Cherry, Tropical Fruits and Apple & Mango.
Tel: Global Brands (01246) 2160319