PepsiCo is tapping into the family sharing opportunity, which has grown by 17% over the last three years (Kantar), by offering movies to shoppers with its latest on-pack promotion on a selection of the bestselling Walkers sharing packs.
Running until the end of the year, the ‘Movie Night’ on-pack promotion is featured on Walkers core 175g sharing packs (Cheese & Onion, Salt & Vinegar, Ready Salted, Prawn Cocktail), Bugles 110g packs (Cheese, Sour Cream & Black Pepper and Southern Style BBQ) and 120g Mix Ups (Cheese, Spicy and Meaty).
Each promotional pack contains a unique code, and shoppers need to enter two codes at www.walkersmovienight.co.uk in order to claim a movie. The company has teamed up with Rakuten TV to provide a choice of nearly 3,000 movies that can be streamed through the consumer’s chosen device (web/smart TV/app).
Thomas Barkholt, marketing director at PepsiCo, comments: “Research shows that over 50% of crisp snacking occasions happen whilst watching TV at home. As these autumnal nights draw in and the weather gets a little colder, we hope this latest campaign will appeal to those families choosing to stay in. Our latest on-pack promotion capitalises on this trend and gives families the opportunity to sit and enjoy time together whilst watching one of the great movies available.”
He adds: “Sharing bags are responsible for one-fifth of all savoury snacking occasions within the UK (Kantar) and we have huge confidence that this promotion will drive sales within the sharing sector.”
Tel: PepsiCo (0118) 930 6666