Mars Chocolate UK has launched ‘Who Are You When You’re Hungry?’, an on-pack promotion on Snickers which offers consumers an engaging way to tell their friends when they’re not being themselves.
The promotion has previously run in America where it has seen a 10% increase in singles sales in the year to date.
According to Mars Chocolate, the ‘Who Are You?’ promotion capitalises on two big current trends: consumers are increasingly desiring a more personalised and customised experience from brands and they are seeking opportunities to engage in content that provides a reason to connect with friends and family. To tap into this, Snickers has partnered with LADBible to create engaging social media content that will support the campaign.
Bep Dhaliwal, trade communications manager at Mars Chocolate UK, comments: “Rooted in cutting-edge shopper and consumer insight, we’re confident this promotion can help drive growth across the singles category, boost sales for retailers, and provide consumers with a great chance to have a laugh with their mates.”
Tel: Mars Chocolate (01753) 550055